Meet our General Manager, Mort Nace.


Mort. Like Elvis or Confucius, one name is all it takes to sum up the legend.
A self-described chaser of experiences, Mort has spent much of his life traveling the country to race on, learn about, advocate for, and soak in the trail systems. As much excitement as he has to share his stories of these adventures, he loves to hear “the chatter” of fellow trailblazers, from beginner to professionals alike.
Just a day-job? No, 26 years spent with Medved illuminates his dedication to outfit everyone for outdoor adventure, his wealth of industry & product knowledge, and his passion for “selling fun.”
On top of his role with Medved, Mort is also a member of Goose Adventure Racing. As a team of multi-sport athletes, they take on the most challenging Adventure Races they can, while also hosting a series of renowned, year-round trail racing events that highlight the beauty and demanding terrain of our region.
All of these things construct Mort’s efforts to elevate Rochester’s trail running community to the national stage.
We are all better for having experienced his enthusiasm. Thank you, Mort!
My hometown: Born in Evanston IL, most of my life has been spent in Rochester.
Where I now call home: Pittsford
What got me into running: My best friend got me to run XC my junior year of high school, I haven’t stopped since. I raced for a small DIII college in Michigan.
Favorite running routes (road): Moved to Pittsford June 2019, I’ve enjoyed exploring our new neighborhood. I prefer hilly routes, Rochester has so many to choose from!
Favorite running routes (trails): I know every inch of Mendon Ponds, always a favorite. Our region has so much to offer, exploring the trails through the Finger Lakes is a must.
Favorite Running Shoes:
  • Hoka Speedgoat
  • ON Cloudstratus
  • LaSportiva Jackal
Favorite Running Apparel Items:
  • Patagonia Houdini for sure.
  • Smartwool socks are my go-to, year-round.
  • Patagonia LW Capilene
Favorite Running Accessories:
  • Salomon ADV Skin 12 Vest
  • Half Buff
  • Black Diamond Headlamp
Best Running Advice you’ve given or received: Roads are Poison
Favorite Running Instagram:
  • Anton Krupicka
  • Kelly Halpin
Favorite Running Quote/Inspiration:
  1. No one cares, train harder.
  2. I draw so much inspiration from watching others test their limits, one of the magic things about running is that we are each able to determine what success looks like.